Hospitality Redefined
How Concierge Company combines technology and guest experience
In just six years, Concierge Company | Your Hotel Operator has grown into a distinctive player within the hospitality industry. As the operator of five hotels and owner of Hotel Pistache representing a total of 117 rooms in The Hague the company is steadily building a scalable and innovative hotel concept with a clear vision of how the industry can evolve.
More than a hotel company
What sets Concierge Company apart from traditional hoteliers is its fundamentally different approach to hospitality. The company views the hotel business as 50% e-commerce and 50%hospitality. This combination creates a strong focus on technology, distribution, and scalability, without compromising the guest experience..
Back to the essentials
Within its hotels, Concierge Company consciously embraces a “less is more” concept: only the essentials of an overnight stay are offered, while unnecessary elements are removed. This allows complete focus on what guests truly value a comfortable and hassle-free stay. The entire process surrounding the stay is designed to be as simple and efficient as possible, from booking to check-out.
An important part of this strategy is the development of its own ecosystem, where direct bookings are always preferred over external channels such as Booking.com. This enables Concierge Company to maintain greater control over the guest relationship and position its hotels as a true brand..
The power of combining expertise
The strength of Concierge Company lies in the combination of backgrounds within the founding team. Gijs Hoff brought his experience in digitizing traditional industries and previously helped retailers transform into omnichannel organizations as a consultant. Mirjam van Lelyveld contributes a combined background in communication and fashion retail, where she merges commercial expertise with a strong focus on customer experience and the ideal guest journey. Together, they form the foundation of the concept as it exists today.
“By combining hospitality and e-commerce, we are able to radically simplify the guest journey.”
— Mirjam van Lelyveld, Founder of Concierge Company
A team with ownership
Equally important is the team behind the organization. Concierge Company consists of 22 employees, both full-time and part-time, all employed directly by the company. The team is made up of strong personalities who work every day to create the best possible guest experience. Within the organization, there is a strong emphasis on personal responsibility. Employees are encouraged to work independently and make decisions autonomously, always supported by management when needed. This culture of ownership directly translates into operational quality.
From individual hotels to one unified concept
At the same time, Concierge Company continues to evolve into a more standardized concept, where the different hotels are increasingly managed as one cohesive chain. Thanks to this scale, now totaling 117 rooms, clear advantages emerge: larger (corporate) groups can be accommodated, and businesses recognize Concierge Company as a flexible and distinctive hospitality partner.
The new standard for the business traveler
Today’s modern business traveler increasingly values simplicity and efficiency. Traditional elements such as a physical reception desk or manual check-in processes are becoming less relevant. Concierge Company responds to this shift by creating a frictionless guest journey, supported by smart digitalization.
To complete the guest offering, the company collaborates with local partners for breakfast, lunch, dinner, as well as meetings and events. This creates a flexible network that can adapt to the needs of every guest without unnecessarily complicating operations.
Balancing technology and human connection
Ultimately, what defines Concierge Company is its balance between technology and human connection. By focusing sharply on the essentials while continuously investing in innovation and brand development, the company has grown into a distinctive and forward-thinking player within the hospitality industry.